Marketing coordinator

*iAID* Home Care is a compassionate and client-focused home care organization dedicated to helping individuals and families receive high-quality care and support in the comfort of their own homes. We are committed to providing dependable, personalized services while building strong relationships with our clients, their families, and community partners. We are looking for a motivated, creative, and relationship-oriented Marketing Coordinator to help grow our brand, strengthen community awareness, and generate new client and referral opportunities. *Position Overview:* The Marketing Coordinator will be responsible for developing and executing marketing initiatives that increase awareness of iAID Home Care and support the growth of our client base and referral network. The ideal candidate is a strong communicator who enjoys building relationships, creating engaging content, attending community events, and identifying new opportunities to promote home care services. *Key Responsibilities* - Develop and implement marketing strategies to increase awareness of iAID Home Care. - Build and maintain relationships with hospitals, retirement residences, long-term care homes, physicians' offices, community organizations, social workers, senior-serving organizations, and other referral partners. - Identify and pursue new referral and business development opportunities. - Visit community organizations and healthcare partners to introduce iAID Home Care and build professional relationships. -Coordinate and participate in networking events, health fairs, senior expos, community events, and other promotional activities. - Create engaging content for social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels. - Assist with website content, newsletters, brochures, flyers, presentations, and other marketing materials. - Maintain a consistent and professional brand image across all marketing channels. - Monitor social media engagement, website activity, and marketing performance. - Track leads, referrals, partnerships, and marketing activities and provide regular reports to management. - Research local market trends, competitors, and opportunities for growth. - Collaborate with the care and administrative teams to ensure marketing materials accurately represent iAID Home Care's services. - Collect client and community feedback to help improve marketing strategies and brand positioning. - Support recruitment marketing initiatives when needed. - Perform other marketing and business development duties as required. _*Qualifications*_ - Post-secondary education in Marketing, Communications, Business, Public Relations, or a related field is an asset. - Previous experience in marketing, sales, business development, healthcare, home care, senior care, or a related industry is preferred. - Excellent verbal and written communication skills. Strong interpersonal and relationship-building abilities. - Comfortable speaking with healthcare professionals, families, community organizations, and potential referral partners. - Strong social media and digital marketing skills. Experience with Canva, Meta Business Suite, Google tools, or similar marketing platforms is an asset. - Strong organizational and time-management skills. - Ability to work independently while also collaborating effectively with a team. - Creative, proactive, and results-oriented mindset. - Valid driver's license and access to reliable transportation is an asset, as community outreach may be required. What We Offer - Competitive compensation - Opportunity to make a meaningful difference in the lives of seniors, individuals, and families. - A supportive and collaborative work environment. - Opportunities for professional growth and development. - Flexible and dynamic work environment. - Opportunity to play a key role in the growth of a growing home care organization. *Who We're Looking* For We're looking for someone who is en