Manager, marketing

Job Description | Marketing Manager Reports to: General Manager Direct reports: Sales/marketing support and designated tour staff as assigned *Position Summary* Leads local sales and marketing activities to attract qualified prospects, build referral relationships and achieve sustainable occupancy growth. *Key Responsibilities* Sales planning and occupancy ? Develop annual and quarterly marketing plans aligned to occupancy goals, pricing strategy and approved budgets. ? Maintain an active pipeline of prospects, referral partners and community influencers. ? Review current vacancies, anticipated notices, waitlists and move-in readiness with the GM and department heads. Lead management and leasing ? Record all inquiries, tours, follow-ups, next steps and prospect details accurately in the approved CRM. ? Conduct timely outreach and personal...