Director, marketing

*ARS Responds Canada* is a leading provider of disaster mitigation, property restoration and recovery services, with more than 60 years of experience supporting clients across Canada. We work with property owners, property managers, insurers, brokers, adjusters and organizations responsible for complex properties and portfolios. Our teams respond to water, fire, storm and other property-loss events, helping clients reduce disruption, protect their assets and move efficiently through recovery. As ARS continues to grow nationally, we are looking for experienced leaders who want to contribute to a dynamic, performance-driven organization. We offer a competitive compensation package including extended health benefits covering medical, dental and vision, an RRSP program, access to an Employee Assistance Program, professional development opportunities and opportunities for continued career growth. *Position Overview* ARS Responds Canada is seeking an experienced Director, Marketing to lead the execution of the company?s national marketing priorities and strengthen the ARS brand across Canada. As a member of the Senior Management Team, the Director will bring marketing, client, competitive and market insight to strategic discussions while holding primary accountability for translating organizational direction into effective marketing execution. The Director will establish priorities, develop actionable marketing plans, define accountabilities, manage resources and budgets, and drive performance across internal team members, agencies and external partners. The Director is also expected to remain actively involved in key initiatives and contribute directly where their expertise can improve the quality, speed or effectiveness of delivery. The Director oversees ARS?s marketing function, including brand implementation, digital marketing, content and communications, website and social media, regional and local-market marketing, business development enablement, market intelligence, performance measurement and industry events. The Director will also lead the Events team, ensuring conferences, trade shows, sponsorships, client functions and industry activities are aligned with ARS?s broader business priorities and deliver measurable value. Working closely with Business Development, Operations and other areas of the organization, the Director will ensure ARS presents a consistent, professional and differentiated brand across markets and client touchpoints. *Key Responsibilities* * Contribute marketing, brand, client and competitive insights to Senior Management discussions and the development of ARS?s strategic priorities. * Translate approved corporate, growth and brand priorities into clear annual and quarterly marketing plans, initiatives, accountabilities, budgets, timelines and measurable outcomes. * Lead the execution of ARS?s national marketing strategy across national, regional and local markets. * Establish clear priorities and performance expectations for Marketing and Events personnel, remain actively engaged in execution, and maintain the operating discipline required to deliver initiatives consistently, effectively and on schedule. * Lead, coach and develop team members, establishing clear accountability, performance standards and professional-development priorities. * Lead the implementation and ongoing development of the ARS brand, ensuring consistency in positioning, messaging, visual identity, marketing materials and client-facing communications. * Develop and oversee marketing initiatives directed toward priority audiences, including property owners, property managers, insurers, brokers, adjusters, commercial organizations and strategic partners. * Lead digital marketing activities, including website strategy and performance, SEO, digital advertising, social media, email marketing, online reputation, marketing automation and other digital channels. * Develop national, regional and local-market marketing programs tha