Category manager

CanadaToronto,TorontoHybridPermanent Full-TimePosted: 8 Oct 2026 We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth. As part of this position, you will be accountable for: Mission: Manage the set of brands in collaboration with and under the supervision of the Senior Manager, Marketing following two major priorities:Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brandsActively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands. More specifically:Develop and implement the Brand Marketing strategy for CanadaDevelop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.Develop and implement the in-store activation plan, in collaboration with the sales team.Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments, Purchasing, etc);Work effectively with Danone Group's global network (including Danone USA);Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.Contribute to the development of the Assistant Brand Manager This posting is for an existing vacancy. The annual base salary range for this position is $72,000 to $110,000 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions. Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options. As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people. The ideal candidate will have the following qualifications and competencies: Bachelor of Business Administration with specialization in Marketing;Holding a master’s degree in Marketing, or, and an MBA are assets.Excellent communication skills in French and English, both oral and written;Experience in Marketing: minimum of 5 years and minimum 3 years in brand management.Experience in marketing research and mastery of Nielsen and Homescan tools;Rigor, capacity for analysis and synthesis;Autonomy, initiative, and flexibilityLeadership and interpersonal skills;Team spirit.Danone Canada is part of Danone, the largest certified B Corp™ in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations. Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces. When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, Intern