Marketing manager

Modern Air Filtration Corporation is a Canadian air filtration manufacturer serving commercial, industrial, institutional, and residential markets. We manufacture and supply a wide range of air filtration products and are continuing to expand our digital sales, lead generation, and online presence. We are looking for an experienced, hands-on Performance Marketing & CRO Manager who can take ownership of our paid advertising, website conversion performance, landing pages, lead generation strategy, tracking, and marketing analytics. This is not a role for someone who only knows how to ?run ads.? We are looking for someone who understands the full customer journey ? from the first Google search or Meta ad click all the way through to an inquiry, quote request, phone call, online purchase, or long-term customer. What You?ll Be Responsible For: • You will manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites. Your responsibilities will include: • Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns where appropriate. • Manage Meta Ads across Facebook and Instagram. • Build campaign structures around products, customer segments, industries, geography, and buyer intent. • Perform keyword research, competitor research, audience research, and search-term analysis. • Manage daily, weekly, and monthly advertising budgets. • Continually improve: • ROAS. • cost per lead. • cost per acquisition. • conversion rate. • lead quality. • revenue generated from paid advertising. • Identify campaigns, keywords, audiences, and products that deserve more budget ? and cut wasted spend quickly. • Build and optimize high-converting landing pages for specific campaigns, industries, products, and customer types. • Develop landing-page messaging, headlines, CTAs, forms, layouts, offers, and conversion flows. • Perform ongoing CRO ? Conversion Rate Optimization. • Create and manage A/B tests for: • landing pages. • headlines. • CTAs. • forms. • pricing/promotions. • ad creative. • offers. • Improve website conversion paths for both B2B leads and e-commerce customers. • Work with our internal team or designers to develop effective ad creative. • Recommend new campaign concepts, offers, promotions, bundles, and lead magnets. • Set up and maintain accurate conversion tracking. • Work with: • Google Analytics 4. • Google Tag Manager. • Google Ads conversion tracking. • Meta Pixel. • Meta Conversions API. • call tracking. • form tracking. • e-commerce tracking. • Ensure attribution and reporting are accurate enough to make real business decisions. • Build clear dashboards showing what is working, what is not, and where money should be allocated. • Review competitors regularly and identify opportunities in paid search, paid social, SEO landing pages, and offers. • Analyze user behaviour and identify areas where visitors are dropping off. • Recommend website improvements based on data rather than opinion. • Work closely with management to establish monthly revenue and lead-generation targets. • Help develop the company's broader digital growth strategy. What We Are Looking For: • We are looking for someone with proven experience producing measurable results. Th