Marketing consultant

Job Description The mandate is seeking a senior business architect for the marketing domain within a transformation context where the integration of artificial intelligence, including generative AI, is becoming the guiding thread. The role involves defining and evolving the target marketing architecture, translating AI ambitions and use cases into impacts on business capabilities, and shaping transformation roadmaps across capabilities, processes, roles, data, and governance. The client specifies that they are looking for a senior business architect capable of operating in complex and emerging environments, not a technical marketing specialist, and by extension, not a technical AI specialist. The recurring terms (target architecture, capability model, roadmap, transformation, AI use cases, operating model) indicate a strategic upstream pl...