Electronic commerce (e-commerce) Web site developer

Head of Growth - Performance Media Buyer & Creative Strategist (eCommerce) Full-time · Fully remote · Possible equity upside for strong performance About us We are Folqs, a fast-growing D2C supplement brand in the United States focused on colostrum + beef organs. We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce. This isn't a role for someone who wants to learn how to scale an eCommerce brand. We want someone who has already done it. Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Folqs to the next level. What you'll own • Paid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok Paid • Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research • Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives • Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion • Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities • Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction • Performance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics • Scaling: Take proven creative and media-buying strategies and turn them into significant increases in profitable spend • Funnels: Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiency • AI: Use AI aggressively to accelerate research, creative ideation, scripting, production, analysis, and workflows What success looks like We don't measure activity; we measure results. This is a 100% performance role focused on scaling spend while maintaining CAC ceiling. Success means: • Scaling paid spend while maintaining healthy unit economics • Improving ROAS and reducing CPA • Increasing creative win rate and testing velocity • Finding new winning angles and audiences • Improving conversion rates across the funnel • Building a repeatable creative and media-buying system • Ultimately, taking Folqs to the next level You are • 4?6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist) • A proven Meta media buyer who has personally scaled campaigns, not just overseen them (at least $50k/month in ad spend) • Equally strong on creative strategy and performance marketing • Deeply experienced with direct-response advertising and customer psychology • Able to look at an ad account, creative performance, and funnel data and immediately identify what needs to change • Experienced scaling DTC/eCommerce brands - not B2B, SaaS, lead generation, or general marketing • Hands-on with creative: you can write or heavily edit hooks, scripts, headlines, briefs, and landing page copy • Experienced managing creative production with UGC creators, editors, and designers • An operator, not a consult